Scientific article of Dr. Fondevila et altri on technology and tourism
“Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis” is the scientific indexed international article of Dr. Joan Francesc Fondevila Gascón, Dr. Gaspar Berbel, Mònica Muñoz, Dr. Pedro Mir and Dr. Elena Puiggròs in the scientific indexed journal Global Journal of Computer Sciences, 5(2): 60-67. DOI is http://dx.doi.org/10.18844/gjcs.v5i2
In this article, in http://sproc.org/ojs/index.php/gjcs/article/view/179/pdf, the authors analyze from a quantitative perspective the use of smartphones and social media for booking hotels in the enterprise segment. They conclude that the smartphone is the device most used for that purpose, followed by laptop and tablet. The most frequented social media are Booking, TripAdvisor, Facebook, Twitter, Instagram and Foursquare.
This article is a research work of the Research Group on Broadband and Digital Journalism and Marketing and the Research Group on Innovative Monetization Systems of Digital Journalism, Marketing and Tourism, by the CECABLE, Universitat Pompeu Fabra, Mediterrani University School (University of Girona), Blanquerna-Universitat Ramon Llull and Universitat Autònoma de Barcelona. The principal investigator of both groups is Dr. Joan Francesc Fondevila Gascón.
