Dr. Fondevila and Lamelo scientific article about radio and the Internet in a JCR journal
“La influencia social 2.0 en los programas magazín de las radios generalistas españolas con relación a su audiencia” is the indexed scientific paper published by Dr. Joan Francesc Fondevila Gascón and Carles Lamelo in the journal Estudios sobre el mensaje periodístico, volume 21, number 2, pages 813-831 (ISSN on paper, 1134-1629; e-ISSN 1988-2696).
This article analyses variables audience and Klout index, considered informally as the synthesizer of the influence of an individual or an entity in analyzing social networks. Absolute figures and percentages of the number of followers on Twitter of each chain of generalist radio, the index of influence and audience as the EGM included. The comparative analysis of these data question the relationship between followers, listeners and Klout indicator as correlations detected despite high tend to not reach that level.
The study is a research work of the Research Group on Broadband and Digital Journalism and Marketing and the Research Group on Innovative Monetization Systems of Digital Journalism, Marketing and Tourism (SIMPED), by the CECABLE, Universitat Pompeu Fabra, Mediterrani University School (University of Girona), Blanquerna-Universitat Ramon Llull and Universitat Autònoma de Barcelona. The principal investigator of both groups is Dr. Joan Francesc Fondevila Gascón.
