Scientific Communication Dr. Fondevila, Dra. Santana and Dr. Rom on advertising skills
“Comparison of the skills and professional profiles in the field of advertising and public relations in Barcelona: state of the issue and proposals for change” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Eva Santana and Dr. Josep. Rom in the First Congress Iberoamerican Nebrija Piatcom (Trends, skills and professional profiles in the field of communication), conducted at the University of Nebrija, Faculty of communication Sciences, Campus de La Berzosa, Hoyo de Manzanares, Madrid, 24 and 25 May 2016.
In this communication the curricula in advertising and public relations are compared in universities in the Barcelona area to determine common and differential factors and propose ways of optimization.
The study corresponds to the research task of the Research Group on Digital Journalism and Marketing and Broadband and Research Group on Innovative Monetization Systems of Digital Journalism, Marketing and Tourism (SIMPED) of CECABLE, Universitat Pompeu Fabra, the Mediterrani University School of the University of Girona, Blanquerna-Ramon Llull University and Universitat Autònoma de Barcelona, of which is principal investigator Dr. Joan Francesc Fondevila Gascón, and Research Group Advertising Strategy and Creativity (GREC), in the URL, whose principal investigator is Dr. Josep Rom.
