Book chapter Dr. Fondevila et altri on trends in social media metrics
“Tendencias en métricas en medios sociales. Impacto en la publicidad” is the chapter on scientific book by Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir, Dr. Josep Rom, Dr. Eva Santana, and Dr. Jordi Botey in the book of Ingrid Zacipa-Infante, Victoria Tur-Viñes and Jesús Segarra-Saavedra (coordinators) Tendencias publicitarias en Iberoamérica. Diálogo de saberes y experiencias (pp 155-170), Collection Digital World, Alicante, University of Alicante (ISBN: 978-84-608-3444-1).
This chapter presents the various options on social media metrics and an innovative proposal arises. A key impact of the metric in advertising is observed.
The study corresponds to the research task of the Research Group on Digital Journalism and Marketing and Broadband and Research Group on Innovative Monetization Systems of Journalism, Marketing and Digital Tourism (SIMPED) of CECABLE, Universitat Pompeu Fabra, the Mediterrani University School of the University of Girona, Ramon Llull Blanquerna-Universitat Autònoma de Barcelona and Universitat of which is principal investigator Dr. Joan Francesc Fondevila Gascón.
