Scientific article by Dr. Fondevila et altri on the use of semantic fields in Internet for the enterprise
“Semantic Fields to Improve Business: the hotels case” is the scientific international indexed article by Dr. Joan Francesc Fondevila Gascón, Dr. Pere Mir, Dra. Elena Puiggròs, Dra. Mònica Muñoz, Dr. Gaspar Berbel, Dr. Óscar Gutiérrez, Lluís Feliu, Dra. Eva Santana, Dr. Josep Rom, Dra. Carolina Sorribas, Dr. Javier L. Crespo and Dr. Joaquín Marquès in the indexed scientific journal Fronteiras: Journal of Social, Technological and Environmental Science, volume 5, number 2 (Ed. Especial), July-December 2016, pages 47-60 (http://revistas.unievangelica.edu.br/index.php/fronteiras/, DOI http://dx.doi.org/10.21664/).
The article analyzes qualitatively, based on the methodology of semantic fields, the use of keywords to value a business segment, in this case the hotel. It is concluded that the company obtains great performance thanks to the qualitative information provided, which includes a quantitative classification of terms used more, and a semantic clustering.
The article corresponds to the research task of the Research Group on Digital Journalism and Marketing and Broadband and the Research Group on Innovative Monetization Systems of Journalism, Marketing and Digital Tourism (SIMPED), CECABLE, Pompeu Fabra University, the Mediterranean University School of the University of Girona, Blanquerna-Universitat Ramon Llull and Universitat Autònoma de Barcelona, of which the principal investigator is Dr. Joan Francesc Fondevila Gascón.
