Dr. Joan Francesc Fondevila Gascón, University Research Award Comarcal Press 2017
Dr. Joan Francesc Fondevila Gascón, professor at the Mediterrani University School (University of Girona), Pompeu Fabra University, Ramon Llull University, Universitat Oberta de Catalunya (UOC), EAE-Universitat Politècnica de Catalunya (UPC) and other universities, and Director of the Cable Studies Center (CECABLE), received the 9th University Research Award Comarcal Press, organized by Premsa Comarcal (ACPC) and Xarxa Vives d’Universitats in Igualada (Leather Museum), in the framework of the 10th Local and Local Press Convention, for the work “The use of social networks in ACPC newspapers: formulas to achieve impact and income”.
“This recognition is a great joy, since it is fundamental to analyze how the media can obtain performance in the form of interaction and income in social networks. A model that confers objectivity allows placing each medium in the environment and offers improvement guidelines”, says Fondevila, born in Terrassa and Principal Investigator of the Research Group on Innovative Monetization Systems on Digital Journalism, Marketing and Tourism (SIMPED) and the Research Group on Digital Journalism and Marketing and Broadband. Dr. Fondevila also won the VII edition of this Award.
In the research, with a funding of 5,000 Euros, a model of quantitative and qualitative analysis is proposed, which will be applied in Catalan newspapers. The diagnostic model allows classifying, through a final score, the various means, which can be located in the marketing scale. Social networking data are matched against existing metrics (Murdough, Lovett, Bonson and Ratkai and Barger and Labrecque) and monetization of social media is provided to local and regional media to generate income. The results of the practical application, to be carried out during the next months, will be presented in the month of May, 2018.
The University Research Prize is aimed at teachers and researchers from the Faculties of Communication Sciences in the field of Catalan Countries. The call is intended to address any issue related to local and local paper and payment press, with the use of Internet as a priority, but also open to journalism in general that is performed on local radios and televisions, portals Digital information and any other technology.
The Catalan Association of the Local Press (ACPC) is a non-profit organization that brings together almost all the companies and publishers of local press and local general information in Catalonia, in paper or digital format, written in Catalan and with Payment diffusion. Comarcal press gathers printed daily newspapers, weekly, biweekly, bi-weekly, monthly, bimonthly and quarterly.
The Xarxa Vives is a non-profit institution that represents and coordinates the joint action of 22 universities (Abat Oliba CEU University, University of Alicante, University of Andorra, Autonomous University of Barcelona, University of Barcelona, CEU Cardenal Herrera University, University of Girona, University of the Balearic Islands, International University of Catalonia, Jaume I University, University of Lleida, Miguel Hernández University of Elche, Open University of Catalonia, University of Perpignan Via Domitia, Polytechnic University of Catalonia, Polytechnic University of Valencia, Pompeu University Fabra, Ramon Llull University, Rovira and Virgili University, University of Sassari, University of Valencia, University of Vic-Central University of Catalonia) in four European countries (Andorra, Spain, France and Italy) in higher education, research and culture.
