Scientific communication by Dr. Fondevila et altri on interactivity on HbbTV
“Learning about interactivity and the internet and television mix: the case of HBBTV” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom, Dr. Enric Ordeix, Dr. Mònica Muñoz, Dr. Gaspar Berbel and Dr. Óscar Gutiérrez at the INTED2017 Congress (11th International Technology, Education and Development Conference), held from March 6 to 8, 2017 in Valencia.
This communication analyzes empirically the application in teaching methodologies to implement the HbbTV, whose results in click rate are higher than other advertising formulas.
The study corresponds to the research task of the Research Group on Digital Journalism and Marketing and Broadband and the Research Group on Innovative Systems of Monetization of Journalism, Marketing and Digital Tourism (SIMPED), CECABLE, Universitat Pompeu Fabra, Escola Universitària Mediterrani de la Universitat de Girona and Blanquerna-Universitat Ramon Llull, and of which the principal investigator is Dr. Joan Francesc Fondevila Gascón.
