Scientific communication of Dr. Fondevila et altri on sectoral business presence in social media
“Social media presence of world leading fast food restaurants” is the presentation of Dr. Joan Francesc Fondevila Gascón and other authors at the International University Congress on Communication in the profession and in today’s university: contents, research, innovation and teaching (CUICIID 2017 Virtual and Online), held at the Faculty of Information Sciences (Universidad Complutense de Madrid) on October 25 and 26, 2017.
The document analyzes the presence in social media of international fast food restaurants. Differences in usage are observed, so that in one social network or another, more or less engagement with the client is generated.
The article is part of the research activity of the Research Group on Digital Journalism and Marketing and Broadband and the Research Group on Innovative Monetization Systems of Journalism, Marketing and Digital Tourism (SIMPED), of CECABLE, the Pompeu Fabra University, the Escola Universitària Mediterrani of the University of Girona, Blanquerna-Universitat Ramon Llull and Universitat Autònoma de Barcelona, of which Dr. Joan Francesc Fondevila Gascón is the main researcher, and the GRECC Group, of the URL.
