Scientific communications of Dr. Fondevila et altri in Venezuela (CUICIID 2015)
“Social Media Reputation: comparative metric proposals” and “Comparison of gender stereotypes in commercials, video and films” are the scientific papers of Dr. Joan Francesc Fondevila Gascón, Dr. Eva Santana, Dr. Josep Rom, Dr. Pedro Mir and Dr. Jordi Botey in CUICIID 2015 (International University Congress on Communication in the profession and in college today: Content, Research, Innovation and Education), held on 21 and 22 October 2015 at the Metropolitan University of Caracas (Venezuela).
In the study on social media and metrics the researchers show forth alternatives to measure social media appearance; in comparative gender stereotypes in commercials, music videos and films, common features are analyzed and subjected to comparison.
The study is a research work of the Research Group on Broadband and Digital Journalism and the Research Group on Innovative Monetization Systems of Digital Journalism and Marketing, by the CECABLE, Universitat Pompeu Fabra, Mediterrani University School (University of Girona) and Blanquerna-Universitat Ramon Llull. The principal investigator of both groups is Dr. Joan Francesc Fondevila Gascón.
