Scientific Communication Dr. Fondevila et altri in INTED 2016 on communicative methodology
“Learning advertising and public relations: methodological case study in Catalonia” is the scientific communication by Dr. Joan Francesc Fondevila Gascón, Dr. Eva Santana, Dr. Josep Rom, Dr. Pedro Mir and Lluís Feliu in the congress INTED2016 (10th International Technology, Education and Development Conference), held from 7 to 9 March 2016 in Valencia.
In this communication the authors analyze the bases and methodology in the construction of a degree in the field of Communication Sciences and performance indicators are established.
The item is a research work of the Research Group on Broadband and Digital Journalism and the Research Group on Innovative Monetization Systems of Digital Journalism, Marketing and Tourism, of the CECABLE, Universitat Pompeu Fabra, the University School Mediterrani of University of Girona and Blanquerna-Universitat Ramon Llull.
