Scientific Communication of Dr. Fondevila, Dr. Mir and Muñoz in Seville on use of social networks in tourism
“Digital communication: use of social networks in Turisme Barcelona” is the scientific communication by Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir and Monica Muñoz in the First International Conference on Communication and Thought organized by the Research Group on Structure, History Content and Communication (GREHCCO) and the Laboratory of Communication Studies (LADECOM), in the Faculty of Communication at the University of Seville. The event will be held from 9 to 11 March 2016 in Seville.
The paper discusses quantitatively and qualitatively comparative and applied and interpreted the use of social networks by a public-private entity, Turisme de Barcelona, in three different social networks (Facebook, Twitter, Instagram). Primacy of the category Architecture inserts social networks is observed.
The item is a research work of the Research Group on Broadband and Digital Journalism and the Research Group on Innovative Monetization Systems of Digital Journalism, Marketing and Tourism, of the CECABLE, Universitat Pompeu Fabra, the University School Mediterrani of University of Girona and Blanquerna-Universitat Ramon Llull.
