Scientific communication of Dr. Fondevila et altri on sensory marketing
“Advertising and marketing using the senses: empirical analysis” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Joaquín Marqués and Dr. Josep Rom at the Creative Industries Global Conference, held in Alicante (University of Alicante) on November 30 and December 1, 2017.
In the communication an empirical analysis was carried out on the application of sensory marketing in a given environment, and better perception results were observed by the client.
The study corresponds to the research task of the Research Group on Digital Journalism and Marketing and Broadband and the Research Group on Innovative Monetization Systems of Journalism, Marketing and Digital Tourism (SIMPED), of CECABLE, the Pompeu Fabra University, Escola Universitària Mediterrani of the University of Girona, Blanquerna-Universitat Ramon Llull and Universitat Autònoma de Barcelona, of which Dr. Joan Francesc Fondevila Gascón is the principal investigator.
