Chapter of scientific book of Dr. Fondevila, Dr. Santana and Dr. Rom on competencies and professional profiles in advertising and PR
“Comparative on the competencies and professional profiles in advertising and PR in Barcelona” is the scientific book chapter of Dr. Joan Francesc Fondevila Gascón, Dr. Eva Santana and Dr. Josep Rom in the book by Marta Perlado, Carlos Cachán and Mar Ramos Competencias y perfiles profesionales en el ámbito de la comunicación, published in Madrid (Editorial Dykinson, pp. 79-90, ISBN 987-84-9085-852-3).
In the chapter we study the skills and professional profiles in advertising and PR in the allusive degrees taught in Barcelona. Similar competences are observed in most cases, with fluctuations according to the compulsory or optional nature of the subjects.
The chapter corresponds to the Research Group on Digital Journalism and Marketing and Broadband and the Research Group on Innovative Monetization Systems of Journalism, Marketing and Digital Tourism (SIMPED), of CECABLE, the Pompeu Fabra University, the Mediterrani University School of University of Girona, Blanquerna-Universitat Ramon Llull and Universitat Autònoma de Barcelona, of which Dr. Joan Francesc Fondevila Gascón is the main researcher, and the GRECC Group, of the URL.
