Chapter of scientific book of Dr. Fondevila et altri on social networks and promotion of urban tourist attractions
“Social networks and promotion of urban tourist attractions: the case of skateboarding” is the chapter of scientific book of Dr. Joan Francesc Fondevila Gascón and other authors in the book by Javier Herrero and Concha Mateos Del verbo al bit, in Cuadernos Artesanos de Comunicación , # 130, La Laguna (Tenerife), edited by Sociedad Latina de Comunicación Social.
In the chapter, the use of social networks as an axis of promotion of urban tourist attractions is studied empirically (quantitatively and qualitatively). The analysis focuses on the sport of skateboarding, with a representative sample in Barcelona from the social network Instagram. There is an opinion creation favorable to the tourist destination thanks to the photographs that appear in the text.
The chapter is integrated into the Research Group on Digital Journalism and Marketing and Broadband and the Research Group on Innovative Monetization Systems of Journalism, Marketing and Digital Tourism (SIMPED), of CECABLE, the Pompeu Fabra University, the Mediterrani University School from the University of Girona, Blanquerna-Universitat Ramon Llull and Universitat Autònoma de Barcelona, of which Dr. Joan Francesc Fondevila Gascón is the main researcher, and from the GRECC Group, from the URL.
