Scientific article by Dr. Fondevila et altri on Advertising and Public Relations
“Bases of educational curricula of the Degree of Advertising and Public Relations in Catalonia” is the indexed scientific paper published by Dr. Joan Francesc Fondevila Gascón, Eva Santana, Josep Rom and Lluís Feliu and indexed in the journal Sphera Publica, number 15 (I and II), pages 117-132, ISSN 1576-4192. It can be accessed via the link http://sphera.ucam.edu/index.php/sphera-01/article/view/242/218.
This article discusses, based on quantitative and qualitative performance indicators, the curricula of the Degree of Advertising and Public Relations in Catalonia, and concludes that there is a great uniformity, although some differences in approaches are observed.
The study is a research work of the Research Group on Broadband and Digital Journalism and the Research Group on Innovative Monetization Systems of Digital Journalism, Marketing and Tourism, by the CECABLE, Universitat Pompeu Fabra, Mediterrani University School (University of Girona) and Blanquerna-Universitat Ramon Llull. The principal investigator of both groups is Dr. Joan Francesc Fondevila Gascón.
