Scientific article by Dr. Fondevila et altri on social networks and brand positioning
“Social media content for a brand: study case” is the indexed scientific article by Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir and Dr. Josep Rom Rodríguez in Questiones publicitarias, 1 (21): 21-26 (https: //doi.org/10.5565/rev/qp.298; http://www.questionespublicitarias.es/issue/view/v1-n21) (ISSN: 1988-8732).
The article analyzes, through the case study technique and empirically, the use of social media as an axis for the creation of valuable content in order to strengthen the positioning of a brand. It is concluded that content in the digital environment contributes to the digital reputation of the brand.
The article is the result of the task of the Research Group on Digital Journalism and Marketing and Broadband and the Research Group on Innovative Systems of Monetization of Digital Journalism, Marketing and Tourism (SIMPED), from CECABLE, Pompeu Fabra University, University School Mediterrani of the University of Girona, Blanquerna-Universitat Ramon Llull and Universitat Autònoma de Barcelona, of which Dr. Joan Francesc Fondevila Gascón is the principal investigator.
