advertising
Scientific communication of Dr. Fondevila et altri on HbbTV in the television future
“The European Television of the future and HBBTV: a new interactivity scenario” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Enric Ordeix in ECREA Television Studies section conference 2017 “The Future of European Television: Between Transnationalism and Euroscepticism “, held in Malaga from November 15 […]
Chapter of the scientific book of Dr. Fondevila et altri on HbbTV and innovations in interactivity
“Communicative possibilities of the HbbTV: a new scenario for interactive advertising” is the scientific book chapter of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Mònica Muñoz in the book by Araceli Castelló-Martínez and Cristina del Pino-Romero Advertising and Media Convergence. New Persuasive Communication Strategies, published in Seville (Egregius Ediciones, […]
Chapter of scientific book of Dr. Fondevila, Dr. Santana and Dr. Rom on competencies and professional profiles in advertising and PR
“Comparative on the competencies and professional profiles in advertising and PR in Barcelona” is the scientific book chapter of Dr. Joan Francesc Fondevila Gascón, Dr. Eva Santana and Dr. Josep Rom in the book by Marta Perlado, Carlos Cachán and Mar Ramos Competencias y perfiles profesionales en el ámbito de la comunicación, published in Madrid […]
Scientific communication of Dr. Fondevila et altri about corporate use of social media
“New digital communication, new advertising: the case of airlines in social media” is the presentation of Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir, Dr. Mónica Muñoz, Dr. Óscar Gutiérrez and Dr. Gaspar Berbel in the 1st International Congress of the Galician Association of Researchers and Investigators in Communication (AGACOM), held on November 20 and […]
Scientific communication by Dr. Fondevila et altri in Madrid on HbbTV and interactive advertising
“Interactive advertising on HBBTV: case study” is the scientific communication of Dr. Joan Francesc Fondevila Gascón
Book chapter by Dr. Fondevila et altri on digital advertising
“Evolución de la publicidad en diarios digitales: análisis comparativo” (pages 55-66. ISBN: 978-84-87175-52-7) is the scientific book chapter by Dr. Joan Francesc Fondevila Gascón, Dr. Josep Rom, Dr. Eva Santana, Dr. Jordi Botey and Dr. Pedro Mir in the book La comunicación del presente. Más allá de las pantallas. Beyond screens, coordinated by Fernando Turmo […]
Scientific Communication Dr. Fondevila, Dra. Santana and Dr. Rom on advertising skills
“Comparison of the skills and professional profiles in the field of advertising and public relations in Barcelona: state of the issue and proposals for change” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Eva Santana and Dr. Josep. Rom in the First Congress Iberoamerican Nebrija Piatcom (Trends, skills and professional profiles in […]
Social media promotion in the event of CECABLE
CECABLE wants to celebrate, in the XXI Cable and Broadband Catalonia Congress (3-5 May 2016, UPF), the growing impact of our social networks, taking into account the added merit as our object the study is very specialized. Our groups and our networks have already reached 840 followers on LinkedIn, 500 followers on Twitter, 250 on Instagram […]
The moment of cable and broadband event
Fifty conferences of companies and organizations and numerous stands will star in the XXI Cable and Broadband Catalonia Congress-2016, organized by the Cable Studies Center (CECABLE), the Department of Communication and the Observatory of Scientific Communication of Pompeu Fabra University (UPF) and Acotec (Catalan Association of Cable Telecommunications Operators). The event will be held from […]
Scientific Communication Dr. Fondevila et altri in INTED 2016 on communicative methodology
“Learning advertising and public relations: methodological case study in Catalonia” is the scientific communication by Dr. Joan Francesc Fondevila Gascón, Dr. Eva Santana, Dr. Josep Rom, Dr. Pedro Mir and Lluís Feliu in the congress INTED2016 (10th International Technology, Education and Development Conference), held from 7 to 9 March 2016 in Valencia. In this communication […]
