Hybrid TV
Scientific communication of Dr. Fondevila et altri on HbbTV in the television future
“The European Television of the future and HBBTV: a new interactivity scenario” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Enric Ordeix in ECREA Television Studies section conference 2017 “The Future of European Television: Between Transnationalism and Euroscepticism “, held in Malaga from November 15 […]
Chapter of the scientific book of Dr. Fondevila et altri on HbbTV and innovations in interactivity
“Communicative possibilities of the HbbTV: a new scenario for interactive advertising” is the scientific book chapter of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Mònica Muñoz in the book by Araceli Castelló-Martínez and Cristina del Pino-Romero Advertising and Media Convergence. New Persuasive Communication Strategies, published in Seville (Egregius Ediciones, […]
Scientific communication of Dr. Fondevila et altri about media convergence and interactive advertising
“Media convergence and interactive advertising: practical application in HBBTV” is the presentation of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Mónica Muñoz at the II International Conference on Communication and Thought (Internet and social networks: new freedoms, new slavery), organized by the Research Group on Structure, History and Content […]
Scientific communication by Dr. Fondevila et altri in Girona on monetitzation thanks to HbbTV
“Monetization in digital advertising: interactivity for HbbTV” is the scientific communication by Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Pedro Mir at the XXVII Annual Conference of the Societat Catalana de Comunicació (SCC) – International Congress of Communication Research, held in Girona, on June 30, 2017. This communication empirically […]
Scientific communication by Dr. Fondevila et altri in Barcelona on HbbTV applications
“Interactive advertising campaigns on HBBTV: case study” is the scientific communication of Dr. Joan Francesc Fondevila Gascón
