Marketing and Tourism (SIMPED)
Dr. Fondevila et altri’s book chapter on new metrics in marketing and social media
“New Digital Metrics in Marketing: A Comparative Study on Social Media Use” is the scientific book chapter of Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir, Dr. Josep Rom and Dr. Eva Santana in the book by Francisco Campos Freire, José Rúas Araújo, Valentín A. Martínez Fernández and Xosé López García (editors) Media and Metamedia […]
Scientific article by Dr. Fondevila et altri about social media and tourism in an international indexed journal
“Use of social networks for hotel reservations in young people: empirical analysis” is indexed international scientific paper by Dr. Joan Francesc Fondevila Gascón, Dr. Elena Puiggròs, Mònica Muñoz, Dr. Pedro Mir, Dr. Gaspar Berbel, Dr. Oscar Gutiérrez, Lluís Feliu, Dr. Eva Santana and Dr. Josep Rom in International Journal of Scientific Management and Tourism (IJOSMT) […]
Scientific communication of Dr. Fondevila et altri on using WhatsApp in the University
“WhatsApp use in the University: empirical analysis” is the scientific communication by Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir, Dr. Gaspar Berbel, Dr. Sergi Cortinas, Dr. Gaspar Berbel, Dr. Eva Santana, Dr. Josep Rom, Dr. Enric Ordeix, Dr. Jordi Botey, Marta Carreras, Dr. Oscar Gutierrez, Dr. Elena Puiggròs and Lluís Feliu in the “CIDUI […]
Scientific Communication Dr. Fondevila, Dra. Santana and Dr. Rom on advertising skills
“Comparison of the skills and professional profiles in the field of advertising and public relations in Barcelona: state of the issue and proposals for change” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Eva Santana and Dr. Josep. Rom in the First Congress Iberoamerican Nebrija Piatcom (Trends, skills and professional profiles in […]
Scientific article by Dr. Fondevila, Dr. Rom and Dr. Santana on digital journalism in Revista Latina
“International comparison of the use of digital resources in the sports digital journalism: case study of Spain and France” is the indexed international scientific article by Dr. Joan Francesc Fondevila Gascón, Dr. Josep Rom and Dr. Eva Santana in Revista Latina de Comunicación Social, year 18, pages 124-140. This scientific journal is indexed in Q1 […]
Scientific article by Dr. Fondevila et altri on Facebook and University in the scientific journal Relatec
“The introduction of Facebook in the university classroom in Spain: student perception” is the indexed international scientific article by Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir, Dr. Javier L. Crespo, Dr. Eva Santana, Dr. Josep Rom and Dr. Elena Puiggròs in RELATEC, Latin American Journal of Educational Technology, number 14 (3), pages 21-30. In […]
Scientific Communication of Dr. Fondevila et altri on the use of smartphones for hotel reservations
“Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Gaspar Berbel, Mònica Muñoz, Dr. Pedro Mir and Dr. Elena Puiggrós on the congressional World Conference on Big Data, which conducted in Istanbul Aydin University from 19 to 21 November 2015. […]
Scientific communication of Dr. Fondevila et altri on HbbTV in Castellon
“Advertising in HBBTV: case study in Spain” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Enric Ordeix the February 5, 2016 in the “Congress of Communications and Digital Culture: Emerging Research”, organized by the “Communication and Digital Culture” AE-IC, in collaboration with the Department of […]
