social media
Scientific article by Dr. Fondevila, Dr. Liberal and Dr. Gutiérrez on social media and tourism communication
“Semantic analysis in social media for digital tourism communication” is the scientific article indexed by Dr. Joan Francesc Fondevila Gascón, Dr. Sheila Liberal and Dr. Óscar Gutiérrez in Comunicació: Revista de Recerca i d’Anàlisi, 36(1) (pages 71-94) (http://revistes.iec.cat/index.php/TC/article/view/145792). The article analyzes, using a quantitative and qualitative methodology of semantic study, the use of social media […]
Scientific article by Dr. Fondevila et altri on social networks and brand positioning
“Social media content for a brand: study case” is the indexed scientific article by Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir and Dr. Josep Rom Rodríguez in Questiones publicitarias, 1 (21): 21-26 (https: //doi.org/10.5565/rev/qp.298; http://www.questionespublicitarias.es/issue/view/v1-n21) (ISSN: 1988-8732). The article analyzes, through the case study technique and empirically, the use of social media as an […]
Scientific communication of Dr. Fondevila et altri on social media and tourism
“Semantic analysis in social media for digital tourism communication” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Mónica Muñoz, Dr. Óscar Gutiérrez and Dr. Gaspar Berbel in the IV International Scientific-Professional Congress of Cultural Tourism (Tourism sustainable material and immaterial assets as a driving force for local economies), organized by the University […]
Scientific communication of Dr. Fondevila et altri about corporate use of social media
“New digital communication, new advertising: the case of airlines in social media” is the presentation of Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir, Dr. Mónica Muñoz, Dr. Óscar Gutiérrez and Dr. Gaspar Berbel in the 1st International Congress of the Galician Association of Researchers and Investigators in Communication (AGACOM), held on November 20 and […]
Scientific communication of Dr. Fondevila et altri on sectoral business presence in social media
“Social media presence of world leading fast food restaurants” is the presentation of Dr. Joan Francesc Fondevila Gascón and other authors at the International University Congress on Communication in the profession and in today’s university: contents, research, innovation and teaching (CUICIID 2017 Virtual and Online), held at the Faculty of Information Sciences (Universidad Complutense de […]
Scientific communication of Dr. Fondevila et altri in Lisbon on the use of social media in fast food companies
“Social media use of fast food companies” is the scientific communication of Dr. Joan Francesc Fondevila Gascón
Dr. Fondevila’s scientific article on the use of metrics and algorithms on the impact of the media in social media
“Metrics and algorithms on the impact of the media in social media: state of the matter” is the indexed international scientific article of Dr. Joan Francesc Fondevila Gascón in the indexed scientific journal ICONO14, Year 2017, Volume 15, nº 01, Pp. 21-41, ISSN: 1697-8293, DOI: doi: 10.7195 / ri14.v24i2.948 In the article an adaptation of […]
Dr. Fondevila et altri’s book chapter on new metrics in marketing and social media
“New Digital Metrics in Marketing: A Comparative Study on Social Media Use” is the scientific book chapter of Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir, Dr. Josep Rom and Dr. Eva Santana in the book by Francisco Campos Freire, José Rúas Araújo, Valentín A. Martínez Fernández and Xosé López García (editors) Media and Metamedia […]
Scientific Communication Dr. Fondevila et altri on social media and brand strategy
“Social media and branding strategy: case study” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Gaspar Berbel, Mònica Muñoz, Dr. Pedro Mir, Dr. Elena Puiggròs, Dr. Javier Sierra, Dr. Marta Tena, Dr. Eva Santana, Dr. Josep Rom and Dr. Enric Ordeix at the eighth International Congress of Ciberjournalism “The impact of audiences […]
Dr. Fondevila and Lamelo scientific article about radio and the Internet in a JCR journal
“La influencia social 2.0 en los programas magazín de las radios generalistas españolas con relación a su audiencia” is the indexed scientific paper published by Dr. Joan Francesc Fondevila Gascón and Carles Lamelo in the journal Estudios sobre el mensaje periodístico, volume 21, number 2, pages 813-831 (ISSN on paper, 1134-1629; e-ISSN 1988-2696). This article […]
